Bad Economy Distracts Viewers of SuperBowl Commercials
January 21, 2009 by admin
Filed under Trends, Facts & Figures
A 12 year Gallup & Robinson recall study of SuperBowl commercials found that in tough economic times, recall and impact of SuperBowl commercials is directly related to consumers’ confidence in the economy. In a poor economic climate recall is 11% less than normal, and 36% less than during an economic boom.
