How Important is Social Media to Consumers?

Following some incredible buzz for social media, there has been a growing surge of backlash against using it for business. Recent numbers from reports from Cone Inc., and Forrester show that, whether some marketers and companies believe in SoMe or not, their customers do.

• 75% of all online adults use social media.
• 93% of social media users believe a company should have a presence in social media.
• 85% believe a company should not only be present in, but also interact with its consumers via social media.
• 56% of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
• 43% thing companies should use social networks to solve their problems

Consumers are increasingly more interested in communicating their needs to the companies they deal with.

• 41% feel that they should be solicited for feedback on products and services
• 37% of consumers want companies to find new ways to allow them to interact with their favorite brands.

So, what is your company, or your agency, doing to satisfy your customers? After all, if they don’t buy from you, they’ll but from someone else.

(if you’d like the full report, please contact me for consulting)