Most Mobile Gamers are Women
February 18, 2009 by admin
Filed under Trends, Facts & Figures, Viral/ARG/Gaming
Unsurprising statistics were just released by gaming company Mpowerplay that a majority of mobile gamers are female. To those outside the industry this probably comes as a shock to their vision of gamers being late teen boys with pasty pimply faces. To those of us that deal with demographics and psychographics it is expected. After all, while most platform gamers may be adult men, casual gamers are primarily women. Mobile games aren’t at the same graphic or interactive level as platform games, so it makes sense that most of them cater to casual gamers. The numbers are a bit surprising: of 50,000 game downloaders, 65% were women, 18-34.
Based on these numbers it seems like smart marketers would be looking to branded gaming to help seek out these consumers. I’m just saying…
Mpowerplay’s numbers are based on download statistics of it’s mobile games.
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