BMW Turns a Z4 into a Crayon

The new iPhone game from BMW allows users to customize a Z4, then by driving it, draw pictures. The free game comes as another clever marketing tool targeting BMW owners and fans. Users can choose a color of paint then steer their virtual Z4, using the tires to draw. It will be interesting to see if any Z4 owners try it in real life. You can view a video of the game in action here:

The game, named after the ad campaign, “An Expression of Joy”, was created by mobile game developer Artificial Life and is free for any iPhone/iPod Touch users.