We interact with the world through our 5 senses: hearing, visions, smell, taste, and touch. We should consider the 5 senses with our marketing efforts, specifically with efforts with Social Media.
Sense of Hearing – If you listen to your audience it will help you understand their language, culture, needs, desires, interests, etc. It will help you be relevant in offering value as part of your SoMe engagement. It will help you be a better brand and make better products.
Sense of Vision – There’s nothing worse than rehashing what someone else has already done. The Big Idea isn’t dead. Be Imaginative, be Innovative, be Passionate. Begin with a Vision.
Sense of Taste – Humor, sexiness, focus, intellect are all valuable assets in SoMe. However, there is a fine line between humor and potty humor, sexiness and porn, focus and myopism, intellect and being a smart ass. Stay classy people, keep your sense of taste in check.
Sense of Timing – Social Media is about timing and timeliness. Trends can change by the minute, don’t let an opportunity to be relevant pass you by. Don’t wait until tomorrow for a conversation you could have today.
Sense of Humor – Social Media needs to be social, or shared, or viral, or pass-aroundable. Nothing does that better than buzz-worthy content and no content is more buzz-worthy than humorous content. The most widely ingested media is humorous. Check out this video which clocks in with 214 million views. It is the third most popular video of all time on YouTube, behind Justin Bieber/Ludacris’ Baby and Lady Gaga’s Bad Romance (both of which are arguably funny):
Image courtesy Nayski