Gap has just joined an illustrious collection of brands that have flushed years of hard work and millions of dollars in brand building down the toilet. Gap’s easily recognizable logo is a world wide phenomenon. It’s one of those logos, like Coca Cola, Mercedes, Apple, etc. that you don’t need to read to grasp. You can catch it out of the corner of your eye, you can see it out of context, you know who it is. It wasn’t good enough for Pepsi, it wasn’t good enough for Tropicana, it sure as hell isn’t good enough for Gap:
Either the Gap logo is wearing a square hat or some horny gradient square is humping the serif right out of the Gap logo.
As it turns out, this is some half-baked pr-stunt/meets social media experiment/divided by crowdsourcing (a web2.0 term for sweatshops).
Apparently Gap decided to go with PR-stunt/crowdsourcing rather than the alternative, less-web2.0-friendly concept: blatant brand theft:
Hey, at least they didn’t hire the Arnell Group: