Technology Wins and Losses at SXSWi

This week is my second trip to SXSW. I found it interesting that despite the fact that it’s an interactive conference, I saw so many technological failures and missed opportunities:

FAILS
Paper Session Ratings
Upon entering every session attendees are handed a slip of paper on which to rate the session. Seriously? Paper? There are alot better ways to deal with this from Tweeting to apps, but this is just the beginning of the Eco-enemy examples at SXSW.

Printed Invitations Required
This infuriates me. Almost every party I RSVPd requested that I print out and bring the invite. Not only is it inefficient but it’s a waste of paper. So far no one has requested the printed invite but I will throw a hissy-fit the first time Im asked. I wonder how many printed invites they never used.

Print Collateral
99% of the vendors on the trade show floor gave away printed material. “How else were they supposed to do it” you ask? Ask Chevy. They’re here showing off the Volt. It is covered with QR code stickers for more details. QR codes? I’ll explain those in a minute.

Apps Not Working
I had the opportunity to get a few new iPhone apps including the my.SXSW app. Almost all had issues. SXSW jumped right on my angry tweets, contacting me via email and Twitter to assist, turning the FAIL into a WIN. The folks at Tweetworks were equally as helpful.

WINS
QR Codes
These are small black and white maze-like UPC codes that can be scanned with a camera phone and app that will read them. Scanning one gives you a link to more info. While still in early stages and in need of some evolution, QR codes will replace trade collateral, business cards, possibly even URLs on marketing communications. Imagine a movie poster or magazine ad you can scan to learn more later. Even though this tech was used last year, I think this is the breakout product/service of the event. But, it’s only Sunday.

AT&T Network and Charging Stations
I hate to say it but AT&T got their shit together. The network has been without a hiccup for me. Their multiple charging stations a big bonus for those of us burning batteries tweeting.