Mobile Consumption Doubles in 1 Year

Of the 63.2 million unique users who accessed news and information using a mobile device in January, 22.37 million did so on a daily basis. This 35% represents a 107% increase in the number of mobile users who access the mobile web on a daily basis from last year. These numbers from comScore show that not only are more mobile users accessing the Internet via mobile, a growing third of them are doing so on a regular, daily basis.

“The increase is driven, first, by widespread improvements and dissemination in technologies that have created better consumer experiences – 3G, smartphones – but also very capable high-end feature phones and, second, lots and lots of content and applications being provided by first-tier publishers and others,” said comcScore SVP of mobile, Mark Donovan.

Those who accessed the web using mobile devices on a weekly basis grew 87% from 10.31 million to 19.28 million, meaning that it’s not just a small group of early adopters. Monthly unique mobile web usage was up 71% from 36.87 million to 63.18 million since January of 2008.

What are mobile users doing?

Daily social network and blog traffic was up 427% from 1.76 million to 9.28 million.
Daily stock trading and financial account traffic was up 188% from 1.14 million to 3.27 million.
Daily access of movie info was up 185% from 1.08 million to 3.07 million.
Daily interest in business dirctories was up 161% from 939,000 to 2.45 million.
Access of entertainment news on a daily basis was up 160% from 2.1 million to 5.47 million.

While the popularity of iPhone apps and text searches and 22.3 million application downloads drives the increase in mobile Internet usage, 70% of this traffic is from regular phones rather than smartphones.

Get the full article here.