Mobile execution isn’t just to target a niche audience. By 2012, two-thirds of the world will be communicating via mobile technology, with 40% of all Internet users doing so with smart phones. It is suggested that within the next 10 years, more people will be using the Internet via mobile device than by desktop or laptop.
The coming year will be a busy one for mobile. It is still a new frontier with few standards, multiple software and hardware configurations. iPhones and Blackberries are leading the way with mobile browsers and onboard applications. The portfolio below presents several mobile sites I’ve recently overseen.