The 5 Senses of Social Media
We interact with the world through our 5 senses: hearing, visions, smell, taste, and touch. We should consider the 5 senses with our marketing efforts, specifically with efforts with Social Media. Sense of Hearing - If you listen to your audience it will help you understand their language, culture, needs, desires, interests, etc. It will help you be relevant in offering value as part of your SoMe engagement. It will help you be a better brand and make better products. Sense of Vision - There's nothing worse than rehashing what someone else has already done. The Big Idea isn't dead. Be Imaginative, ...
You’re not Selling Products, You’re Selling Engagement
Cigarette companies had it right. WAY back in the day, when cigarette companies still advertised, the would show their cigarette package mixed in with a scene of hip, cool, good looking young people having a great time playing pool or surfing (must have been tough smoking a wet one). They weren't selling the product, they were selling the lifestyle. Fast forward to a time when I have gray hair. When you're selling your service or product, consider that people are less interested in what you sell than what they can do with what you're selling. Apple nails this with their new iPhone ...
Your #1 Marketing Channel? Customer Service
I used to HATE Comcast. I payed a fortune for TV, phone, and Internet. Most of my issues revolved around TV: no sounds, freeing picture, no service, etc. As an early adopter and technology geek I am fairly forgiving of technical problems as long as customer service is responsive and addresses my problem. In order to communicate with Comcast you had to use email, which took forever for a response, or the dreaded 1-800-Comcast. This last, more instant channel was and still is a nightmare. After getting shuffled through 5 departments, have of whose accents you couldn't understand you ended ...
Social Media Success Takes Forever
Typical marketing campaigns can last from days to years. My shortest campaign was 5 days. A Super Bowl commercial may only run once. Social Media is a different animal. Social Media should not be treated as a campaign but as a relationship. To make a relationship successful requires constant work (ask my wife). Social Media is an ongoing relationship between people, brands, etc. Engaging in short term campaigns typical of traditional and online marketing is like a sandwich board promoter, standing on the street shouting out tag lines and sales prices. An attention getter for ...
Why Best Practices Are Not
I hear the terms "best practices" and "think-outside-the-box" quite a bit, from colleagues, to vendors, to clients. The problem is, even thought I hear them in the same sentence, they are exact opposites. "Best practices" is a set of standard to be applied to any scenario, in other words: a cookie cutter solution, or an off-the-rack suit. Outside-the-box thinking is a new solution not based on existing standards, a custom suit. While I often find that clients and vendors say "outside-the-box", they don't really mean it, they mean something clever that is still very much in-the-box. I get it. I ...
Recent Marketing & Advertising
The 5 Senses of Social Media
We interact with the world through our 5 senses: hearing, visions, smell, taste,...
Your Customer Is Your Brand
Many brands still struggle with social media. They’re afraid to engage the...
You’re not Selling Products, You’re Selling Engagement
Cigarette companies had it right. WAY back in the day, when cigarette companies...
Read More Posts From This CategoryRecent Social Media
List of Social Media Monitoring Tools
I just ran across this list of Social Media Monitoring tools. I’m working my...
The 5 Senses of Social Media
We interact with the world through our 5 senses: hearing, visions, smell, taste,...
Social Media Success Takes Forever
Typical marketing campaigns can last from days to years. My shortest campaign was...
Read More Posts From This CategoryRecent Viral/ARG
BMW Turns a Z4 into a Crayon
The new iPhone game from BMW allows users to customize a Z4, then by driving it, draw pictures. The free game comes as another clever marketing tool targeting BMW owners and fans. Users can choose a color of paint then steer their virtual Z4, using the tires to draw. It will be interesting to see if any Z4 owners try it in real life. You can view a... [Read more of this review]
53% of all American adults play video games
The latest from PEW Research’s Internet & American Life Project show that gamers now make up over half of the population. This statistic refers not to children but to adults. While it’s no surprise that the amount of time playing video games decreases with age, meaning younger adults play more, almost a third of adults 65+ play games... [Read more of this review]
Most Mobile Gamers are Women
Unsurprising statistics were just released by gaming company Mpowerplay that a majority of mobile gamers are female. To those outside the industry this probably comes as a shock to their vision of gamers being late teen boys with pasty pimply faces. To those of us that deal with demographics and psychographics it is expected. After all, while most platform... [Read more of this review]
Read More Posts From This CategoryRecent Trends, Facts & Figures
Update: Internet Users Update 100% More
The recent study released by Pew Internet & Family Life project shows that Internet users that use Twitter, Facebook status and other status services is up 100% since April. 19% of Internet users are telling us what they’re doing, constantly. Approximately 87% of Americans are Internet users (I say approximately as 3 different studies gave... [Read more of this review]
Nielson: Shift in User Behavior on the Web
According to a recent article, Nielson say the number of U.S. consumers who frequent online video destinations has climbed 339% since 2003, while time spent on video sites has shot up almost 2,000% over the same period. In the last year alone, unique viewers of online video grew 10%, while the number of streams grew 41%, the streams per user grew 27%,... [Read more of this review]
On How Many Sites Do You Upload or Download Media Files?
A recent study shows that images are the most often shared digital files and podcasts are the least shared. It got me thinking, how many different sites do people interact with to upload or download media files. These files can include but are not limited to images, videos, audio, blogs, documents (such as Google Docs, SlideShare, resumes), etc. ... [Read more of this review]
How Manys Sites Do You Visit That Require A Password?
Many sites, from social networks to news organizations to your utility providers, require a login and password. It can certainly become a chore managing all of those multiple passwords. Many people use the same ones, some use universal passwords when possible. How many sites do you use that require a password? Don’t count web-based email accounts... [Read more of this review]
How Many Social Networks Do You Belong To?
There has been alot of talk about the amount of people using social networks. Many theorize that a select few belong to multiple SoNets, some theorize that millions belong to at least one SoNet. I’m curious, how many are single network members versus heavy social network visitors? I‘ll leave the poll open so the data can continue to update. ... [Read more of this review]
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