Recent Marketing & Advertising

The Real Legacy of Steve Jobs The Real Legacy of Steve Jobs

In a recent article from FastCompany (http://bit.ly/nnYNwX), author Greg Lindsay... 

Digital Strategy is not about Technology. It’s about PEOPLE. Digital Strategy is not about Technology. It’s about PEOPLE.

I‘ve been involved in digital strategy for well over a decade. That ranged,... 

How to Create a Top 10 SuperBowl Commercial How to Create a Top 10 SuperBowl Commercial

For those who are strapped by inflated production costs and the $3 million media... 

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Recent Social Media

The 30 Minute Blog Strategy The 30 Minute Blog Strategy

My wife wants to write a blog but is struggling with developing the discipline to... 

Google Plus Twitter Google Plus Twitter

Finally! I found a way to post to Google+ and have it sent to Twitter. Which is good,... 

Speed Dating on Google Plus Speed Dating on Google Plus

I’m talking business here folks, I’ll save the romantic relationship... 

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Recent Viral/ARG

Disney and Pixar go Viral with new Faux car ads Disney and Pixar go Viral with new Faux car ads

To promote the release of the much anticipated sequel to Cars, Disney and Pixar have launched hidden viral data in fake car ads.Posted on YouTube was the following video: Emeryville Used Cars Throughout the video you’ll see a few props and characters from the new Cars 2. Near the end  at about :56 sec you’ll see some distortion revealing... [Read more of this review]

BMW Turns a Z4 into a Crayon BMW Turns a Z4 into a Crayon

The new iPhone game from BMW allows users to customize a Z4, then by driving it, draw pictures. The free game comes as another clever marketing tool targeting BMW owners and fans. Users can choose a color of paint then steer their virtual Z4, using the tires to draw. It will be interesting to see if any Z4 owners try it in real life. You can view a... [Read more of this review]

53% of all American adults play video games 53% of all American adults play video games

The latest from PEW Research’s Internet & American Life Project show that gamers now make up over half of the population. This statistic refers not to children but to adults. While it’s no surprise that the amount of time playing video games decreases with age, meaning younger adults play more, almost a third of adults 65+ play games... [Read more of this review]

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Recent Trends, Facts & Figures

If You’re Not On Page #1, You’re Nowhere: Google Users Don’t Click Next. If You’re Not On Page #1, You’re Nowhere: Google Users Don’t Click Next.

I’ve been working hard at my company to improve our search engine rankings. We don’t have a big budget so ads are out. That means I’m solely focused on organic results driven by content and social networks: Organic SEO and Social SEO Since I took my positions there have been 2 major changes to Google’s algorithms adding social... [Read more of this review]

Search Versus Social Media Results Search Versus Social Media Results

Few companies are willing to post numbers or results from their search engine and social media engagements. This leaves a ton of forums full of people asking what works, what doesn’t, what kind of results they can expect, etc. and no one is sharing answers. Some numbers can’t be shared for competitive reasons: how much you spent on a campaign,... [Read more of this review]

Global v US Statistics: Mobile, Social Network, PC Ownership Global v US Statistics: Mobile, Social Network, PC Ownership

I found some interesting statistics today: Global Population 6.9 billion (http://www.census.gov) PCs 1.3 billion Mobile phones 5 billion (http://www.bbc.co.uk/news/10569081) Social network users 901 million (Business Wire) TVs 1.6 billion (Business Week Aug 1, 2005) US Population 311 million (http://www.census.gov/population/www/popclockus.html) PCs... [Read more of this review]

Update: Internet Users Update 100% More Update: Internet Users Update 100% More

The recent study released by Pew Internet & Family Life project shows that Internet users that use Twitter, Facebook status and other status services is up 100% since April. 19% of Internet users are telling us what they’re doing, constantly. Approximately 87% of Americans are Internet users (I say approximately as 3 different studies gave... [Read more of this review]

Nielson: Shift in User Behavior on the Web Nielson: Shift in User Behavior on the Web

According to a recent article, Nielson say the number of U.S. consumers who frequent online video destinations has climbed 339% since 2003, while time spent on video sites has shot up almost 2,000% over the same period. In the last year alone, unique viewers of online video grew 10%, while the number of streams grew 41%, the streams per user grew 27%,... [Read more of this review]

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