Recent Marketing & Advertising

Brand Permanence Brand Permanence

Brand Permanence is an important strategy that many companies tend to forget, especially... 

Give Your Customers What They Want Give Your Customers What They Want

While work continues on Gathr.me, I spend alot of time thinking about what users,... 

Focus Groups Are a Waste of Time Focus Groups Are a Waste of Time

I’m sure I’ll get some old-school marketers to vehemantly deny the truth... 

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Recent Social Media

Tweetdeck Goes Mobile Tweetdeck Goes Mobile

I‘ve been a big fan of the Tweetdeck desktop application for Mac for awhile... 

90 Minutes to #BostonBeamUp, Twitter Why Are You Down 90 Minutes to #BostonBeamUp, Twitter Why Are You Down

With one of the biggest events in geekdom about to take place, it’s odd that... 

What Are People Doing With Their Communications Devices? What Are People Doing With Their Communications Devices?

A new ad from Sprint gives a fun breakdown of what people are doing with their “phones”:  Read More →

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Recent Viral/ARG

BMW Turns a Z4 into a Crayon BMW Turns a Z4 into a Crayon

The new iPhone game from BMW allows users to customize a Z4, then by driving it, draw pictures. The free game comes as another clever marketing tool targeting BMW owners and fans. Users can choose a color of paint then steer their virtual Z4, using the tires to draw. It will be interesting to see if any Z4 owners try it in real life. You can view a... [Read more of this review]

53% of all American adults play video games 53% of all American adults play video games

The latest from PEW Research’s Internet & American Life Project show that gamers now make up over half of the population. This statistic refers not to children but to adults. While it’s no surprise that the amount of time playing video games decreases with age, meaning younger adults play more, almost a third of adults 65+ play games... [Read more of this review]

Most Mobile Gamers are Women Most Mobile Gamers are Women

Unsurprising statistics were just released by gaming company Mpowerplay that a majority of mobile gamers are female. To those outside the industry this probably comes as a shock to their vision of gamers being late teen boys with pasty pimply faces. To those of us that deal with demographics and psychographics it is expected. After all, while most platform... [Read more of this review]

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Recent Trends, Facts & Figures

Nielson: Shift in User Behavior on the Web Nielson: Shift in User Behavior on the Web

According to a recent article, Nielson say the number of U.S. consumers who frequent online video destinations has climbed 339% since 2003, while time spent on video sites has shot up almost 2,000% over the same period. In the last year alone, unique viewers of online video grew 10%, while the number of streams grew 41%, the streams per user grew 27%,... [Read more of this review]

On How Many Sites Do You Upload or Download Media Files? On How Many Sites Do You Upload or Download Media Files?

A recent study shows that images are the most often shared digital files and podcasts are the least shared. It got me thinking, how many different sites do people interact with to upload or download media files. These files can include but are not limited to images, videos, audio, blogs, documents (such as Google Docs,  SlideShare, resumes), etc. ... [Read more of this review]

How Manys Sites Do You Visit That Require A Password? How Manys Sites Do You Visit That Require A Password?

Many sites, from social networks to news organizations to your utility providers, require a login and password. It can certainly become a chore managing all of those multiple passwords. Many people use the same ones, some use universal passwords when possible. How many sites do you use that require a password? Don’t count web-based email accounts... [Read more of this review]

How Many Social Networks Do You Belong To? How Many Social Networks Do You Belong To?

There has been alot of talk about the amount of people using social networks. Many theorize that a select few belong to multiple SoNets, some theorize that millions belong to at least one SoNet. I’m curious, how many are single network members versus heavy social network visitors? I‘ll leave the poll open so the data can continue to update. ... [Read more of this review]

How Many Email Accounts Do You Have? How Many Email Accounts Do You Have?

As new services pop up, or people change jobs, they often continue to maintain old email accounts while adding on new ones. After reading some shaky data, I decided to ask my network. I’ll leave the poll open indefinitely so it should continue to update dynamically. How many email (personal and business) accounts do you have? ( surveys)  Read More →

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